Exploring the History of New Balance: How an American Brand Became a Global Icon

Welcome to the fascinating story of New Balance, an American brand that has become a global icon. From its humble beginnings in 1906 as a small shoe company in Boston, Massachusetts, to its current status as a major player in the global footwear market, New Balance has come a long way.

The company was founded by William J. Riley, a British immigrant who had a passion for making shoes. He started out by making arch supports for people with foot problems, and soon expanded into making shoes for athletes. In the 1930s, Riley developed a revolutionary new design for running shoes that featured a “ripple sole” – a sole with a series of ridges that provided extra cushioning and support. This design was so successful that it became the basis for all of New Balance’s shoes.

In the 1950s, New Balance began to expand its reach beyond the United States. The company opened its first international office in Canada, and soon after, it opened offices in Europe and Asia. By the 1970s, New Balance had become a global brand, with shoes being sold in more than 40 countries.

Today, New Balance is one of the most recognizable brands in the world. Its shoes are worn by athletes and celebrities alike, and its iconic “N” logo is instantly recognizable. The company continues to innovate, creating new technologies and designs that keep it at the forefront of the footwear industry.

New Balance’s success is a testament to the power of hard work and dedication. From its humble beginnings in Boston to its current status as a global icon, New Balance has come a long way. It’s a story that’s sure to inspire generations to come.