Exploring the History of New Balance: How the Iconic Brand Became a Symbol of American Craftsmanship

When it comes to iconic American brands, few can compare to New Balance. Founded in 1906 by William J. Riley, the company has become a symbol of American craftsmanship and quality. From its humble beginnings as a small shoe factory in Boston, Massachusetts, to its current status as a global leader in the athletic footwear industry, New Balance has come a long way.

In the early days, New Balance focused on creating arch supports and orthopedic shoes for people with foot problems. It wasn’t until the 1960s that the company began to focus on athletic footwear. At the time, the running shoe market was dominated by European brands, so New Balance set out to create a shoe that was specifically designed for American runners.

The result was the Trackster, the first running shoe designed with a ripple sole. This sole was designed to provide cushioning and stability, and it quickly became popular with runners. The Trackster was also the first running shoe to feature a rippled sole in multiple widths, allowing for a more customized fit.

In the 1970s, New Balance began to expand its product line to include a variety of different styles of shoes. This included the iconic 574 sneaker, which is still one of the company’s most popular styles today. The 574 was designed to be a comfortable, stylish shoe that could be worn for both running and casual wear.

Throughout the years, New Balance has continued to innovate and create new styles of shoes. Today, the company offers a wide range of shoes for running, walking, and casual wear. They also offer a variety of apparel and accessories, making them a one-stop shop for all your athletic needs.

New Balance has come a long way since its humble beginnings in 1906. From its focus on creating arch supports and orthopedic shoes to its current status as a global leader in the athletic footwear industry, New Balance has become a symbol of American craftsmanship and quality. With its commitment to innovation and quality, it’s no wonder why New Balance is one of the most iconic brands in the world.